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Unveiled in 1934, the BMW R7 was a motorcycle ahead of its time both conceptually and practically. Despite the futuristic appeal of its sleek design, the R7’s high manufacturing costs kept it from ever seeing mass production. It wasn’t until 2005, when the original prototype was uncovered and showcased at Pebble Beach that the world truly came to appreciate this innovative design. Valued at over $1 million, this original R7 is the stuff of collectors’ and motorcycle enthusiasts’ dreams.

Among those to appreciate the BMW R7 was team at NMOTO. Taking inspiration from the past, NMOTO then launched the Nostalgia Project, an ambitious and successful attempt to join old designs with current technology. By utilizing modern materials and traditional manufacturing methods, NMOTO was able to create a lighter and more powerful final product.

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  • 1934
    BMW R7
    The first and only BMW R7 prototype is introduced. Shortly after, the project was closed and the R7 never saw mass production. The prototype was dismantled and stored for over 70 years, along with its blueprints. BMW instead chose to focus on more cost effective sports motorcycles, which were more affordable.
  • 2005
    When the BMW R7 prototype was uncovered in 2005, time and neglect had taken its toll. 70 percent of the motorcycle was still in decent condition, many of the parts were damaged by rust; the electric battery caused serious corrosion of the steel. Restoration was an expensive, long-term project, but BMW was resilient
  • 2007
    The Legacy Reborn
    Two years later in 2007 restoration of the BMW R7 was completed: all parts were obtained or reconstructed. The prototype was painted in BMW’s signature black, with white pinstripes added later.
  • 2012
    “Best-in-Class” at Pebble Beach
    The BMW R7 won best-in-class in the motorcycle category at the 2012 Pebble Beach Concours d’Elegance. The award was received by Karl Baumer, Head of BMW Group Classic.
  • 2017
    The Legend, Reimagined
    NMOTO, a motorcycle manufacturing company located in South Florida, begins to reimagine the iconic design, seeking to bring it into the modern era. They deem these efforts “The Nostalgia Project.”
  • 2018
    The Nostalgia Project Unveiled
    The Nostalgia Project is a limited production R Nine T in the style of an R7 with handcrafted components created in-house. Working with two world-renowned designers, NMOTO developed a motorcycle which perfectly captures the spirit of the Art Deco era while maintaining affordability.