Unveiled in 1934, the BMW R7 was a motorcycle ahead of its time both conceptually and practically. Despite the futuristic appeal of its sleek design, the R7’s high manufacturing costs kept it from ever seeing mass production. It wasn’t until 2005, when the original prototype was uncovered and showcased at Pebble Beach that the world truly came to appreciate this innovative design. Valued at over $1 million, this original R7 is the stuff of collectors’ and motorcycle enthusiasts’ dreams.
Among those to appreciate the BMW R7 was team at NMOTO. Taking inspiration from the past, NMOTO then launched the Nostalgia Project, an ambitious and successful attempt to join old designs with current technology. By utilizing modern materials and traditional manufacturing methods, NMOTO was able to create a lighter and more powerful final product.